Charms are unique and lie at the heart of Annoushka. They are identity markers, powerful talismans, a chronicle of life, a touchstone, a reminder and the perfect heirloom to be treasured and passed down through generations. They are timeless and have been adopted by every religion, culture and creed as emblems of luck, love, devotion, celebration, protection, heritage and style. The allure for these limitless jewels is still as strong today as it was for our ancient ancestors. Our symbolic diamond pendants and lockets are crafted in solid 18ct gold and are designed for both men and women to wear in multiple ways. Style your favourite charm on a chain, bracelet or hoop earring for a versatile, collectable and interchangeable way to wear your jewellery. Charms are for life and tell a uniquely personal story from childhood through to adulthood. Annoushka’s own charm anthology dates back to her childhood when her mother would gift her trinkets and miniatures from her travels. It is these memories that are instilled in gold and act as a comfort and constant reminder. With our charm edit, there is a style for everyone. Unveil your own individual stories and keep your memories alive and thriving with our bespoke charm design service My Life in Seven Charms. Tap into modern charm trends with popular zodiac, birthstone and initial jewellery. For symbols loved and recognised around the world, discover our Evil Eye, Hand of Fatima, Dove, and Flower charms. Seek direction and guidance from our Moon and Stars, show love with a Love Letter or Rose, and keep tokens close to you with our series of Locket Charms. Celebrate the rare and extraordinary with exceptional opals and one-of-a-kind designs that capture the exquisite, handpicked gemstones of Annoushka’s travels or play with tactile spinning pendants that bring a smile with every spin. Customise your charms with a personal engraving to mark a special date or milestone and create a gift they’ll cherish forever.