SPECIAL EPISODE HOSTED BY SUSIE LAU
In this special episode of " ," the tables are turned and instead host Susie Lau interviews our founder Annoushka Dukas, MBE, where they delve into Annoushka's life through the lens of her "Seven Charms," each representing significant moments and memories that have shaped her journey.
Annoushka shares how her passion for charms began in childhood, influenced by her mother's travels and the gifts she brought back. She discusses her first charm, , which symbolises the start of her career in jewellery, stemming from her mother's fish business and serves as a reminder of Annoushka’s entrepreneurial beginnings. Annoushka recounts her eclectic career path, from selling property in Hong Kong to launching Links of London, where her playful designs captured the essence of life's milestones.
As they explore her , Annoushka reveals the sentimental stories behind each piece, including a and her time in Hong Kong, where she met her husband. that evokes memories of dancing to the Beatle’s song with her late mother, and that signifies joyful family moments in the French Alps, encapsulating the warmth and familiarity or family traditions. They also touch on her transition from Links of London to her eponymous brand Annoushka, where she aimed to create more personal and whimsical jewellery.
Throughout the conversation, Annoushka emphasises the emotional connection that jewellery holds, highlighting how it marks significant life events. The episode concludes with a discussion about her upcoming , which aims to make her designs more accessible while maintaining the playful spirit that defines her work.
Listeners are invited to celebrate the beauty of memories and the stories that jewellery can tell, reminding them that every charm carries a piece of their lives with it.
