FOUNDER & CEO OF ME+EM
In this episode of ‘Life in Charms,’ Annoushka welcomes Clare Hornby, founder of ME+EM, a brand that has carved out a unique niche in the fashion market by blending modern luxury with intelligent style. From discussing the evolution of her career and the instrumental mentorship that has guided her along the way to navigating life’s more difficult chapters, this episode becomes a celebration of resilience, creativity, and the power of meaningful connections in shaping both life and career.
The conversation begins with Clare’s first charm: a beautiful miniature bicycle , complete with a textured wicker basket and tiny turning wheels . Nestled in the basket is a delicate black ant - made of white gold with black rhodium - carrying a seed pearl. This whimsical design captures a cherished childhood memory of a family holiday in Formentera and sparks a deeper discussion about the lessons she learns from observing ants, especially around teamwork and resilience - qualities that continue to shape her entrepreneurial journey.
Clare shares her love of tennis and how her father taught her the sport, helping to cultivate the competitive spirit that still drives her today. Her second charm, a miniature tennis racket, is with strings and her name engraved on the handle - a personal tribute to a lifelong passion.
As the discussion turns to ME+EM, Clare reflects on the brand’s evolution from its early days as Pyjama Room to the confident, modern label it is today. She speaks to the importance of mentorship and how guidance from others helps her embrace a broader, more refined vision for the business.
They also talk about challenges Clare has faced - particularly the impact of the pandemic on her business and the emotional weight of losing both her parents in close succession. Yet even in the face of adversity, Clare’s strength shines through as she credits her husband Johnny, and her wider support network, with helping her navigate life’s challenges.
Finally, they end on a joyful note with a charm inspired by Clare’s beloved dachshund, Alan. Crafted in yellow gold with textured fur and a diamond collar, he wears a playful Paddington Bear hat in pavé rubies - a light-hearted and affectionate touch that concludes the conversation with warmth and humour.
