In this episode of "Life in Charms," Annoushka welcomes Georgie Coleridge-Cole, the founder of SheerLuxe, who has made waves in the world of digital publishing and fashion. The conversation begins with Georgie's unexpected journey from army cadets and aspirations of working in the prison service to launching the UK's first directory of online businesses from her kitchen table in 2007.
She shares heartfelt stories about her grandmother, particularly a cherished fox head brooch which inspires her charm design: a miniature fox head, handcrafted in
with a textured finish. Meanwhile another charm is designed to represent her three children, envisioned as a three-dimensional with three , each representing one of her children.
As a mother of three, Georgie opens up about her experience of navigating parenting with a neurodiverse child and how it has shaped her perspective on education and entrepreneurship, from emphasising the need for a better understanding of neurodiversity to the importance of instilling financial literacy in the next generation.


Throughout the episode, we learn about her pursuit of laughter and peace in life, especially in light of the current state of the world. Georgie expresses her desire to be remembered not just as a successful businesswoman but as someone who leads with heart and empathy. A charm envisioned in polished yellow gold cufflink with a small ruby heart, is designed as a playful take on her natural inclination to ‘wear her heart on her sleeve’.
The episode concludes with a discussion about Georgie's recent expansion into the Middle East and the exciting opportunities that lie ahead for SheerLuxe. Georgie's passion for her work and her commitment to using her platform for good shines through, making this an inspiring conversation that you won’t want to miss.