MATERIALS & VALUES
UNDERSTANDING DIAMONDS
Understand the language of Diamonds and learn more about Annoushka’s appreciation for their unique spirit and character.

The 4Cs are a universal language established by the Gemmological Institute of America (GIA) that relate to cut, colour, clarity and carat weight. The combination of these factors determines a natural diamond`s relative quality rarity and value.

Referring to ‘white’ natural diamonds only, the 4 Cs are used as an aid for trade and consumers to be able to define a diamond’s characteristics. Important as the 4 Cs are, they do not express the beauty of a natural diamond and as every natural diamond is unique, like a fingerprint, each natural diamond has distinguishing characteristics that determine its personality.
1
CUT
Cut is determined by how a diamond’s facets interact with light. At Annoushka most of our natural diamonds are brilliant cut with 57 or 58 facets. The brilliant cut is the most popular cut as it delivers a high degree of sparkle.
2
CLARITY
Clarity is a measure of the purity and rarity of the diamond, graded by the visibility of these characteristics under 10-power magnification. A stone is graded as flawless if, under 10-power magnification, no inclusions (internal flaws) and no blemishes (external imperfections) are visible.
3
COLOUR
Colour refers to the natural tint inherent in white diamonds. Grades D, E and F are described as colourless, while G, H, I and J colour diamonds are described as near colourless and are considered desirable for classic natural diamond engagement rings.
4
CARAT
Carat refers the weight of a diamond, not the size, because carat weight can be deceptive. Diamonds of the same weight may vary in size if one is cut deeper than the other, or is of a different shape, and carat weight does not determine a diamond’s value, as two stones of the same weight can vary widely in price when clarity, colour and cut are taken into consideration.
While natural white diamonds are soughtafter stones for engagement rings, at Annoushka we have a great love of the inherent beauty of natural diamonds, as all natural diamonds formed billions of years ago are a unique and precious window into the past. Annoushka believes that colour, flaws, and blemishes add to the personality and character of a stone and we select our natural diamonds to reflect the full spectrum of their beauty.

We are committed to ensuring no one is harmed though the trading of diamonds and we abide by the Kimberley Process, which is an industry commitment to remove conflict diamonds from the global supply chain.
“Diamonds are a wonderful window into history in that they are quite literally a single moment in time, crystalised over hundreds and thousands of years - never to be repeated. In that way I see the potential and beauty in the rarity and uniqueness of each stone and its capacity to be reimagined as a modern-day heirloom ”


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