Every Annoushka charm carries a meaning. Ours fall into five: love, luck, protection, guidance and journey. Some are worn for the people we hold closest, some for the wishes we make and some for the roads we travel.
Here is what each one means, and the charms that carry it.
A little history
Why Charms Carry Meaning
Long before charms were jewellery, they were talismans. People wore them to keep loved ones close, to bring good fortune and to stay safe on long journeys. That instinct has never left us.
Annoushka has designed close to 500 charms, and each one starts with a story. Today we gather them into five meanings, so you can choose the one that speaks to you, or to the person you are giving it to.
Love
For the people you love most, worn every day.
A baby heart for the child who changed everything, a paw for the dog waiting at the door, a rose for the one you chose. Small, personal reminders of the people who matter most, kept close.
Charms for Love
Luck
For the wishes you make, and the ones that come true.
We touch wood. We keep a four leaf clover. We make a wish when a ladybird lands on our hand. Luck is a little ritual we all share, and these charms make it something you can hold, for the moments that need it.
Charms for Luck
Protection
Worn quietly, to keep watch, to travel well.
An evil eye to watch over you, a cross in gold and ebony, a crescent moon. Quiet talismans for the people you love, wherever they are.
Charms for Protection
Guidance
For the people who show us the way, and the moments that shape us.
A North Star, constant when everything else moves. A compass for the road ahead. An elephant for the mother who remembers the way. For the people who guide us, and the moments when we find our own way.
Charms for Guidance
Journey
Every place, every crossing, every year. Kept close and worn.
Every life is a collection of places, people and moments that change us. A charm can mark where you have been, what you have discovered and where you are going next. Tiny memories of the journey, carried with you.
Charms for Journey
How to wear them
Wearing More Than One Meaning
Most of us need more than one kind of charm. A heart for the people we love, an evil eye to keep them safe, a North Star for the year ahead. Wear them together and your jewellery tells your whole story.
Mix your meanings
Pair love with protection, or luck with journey. There are no rules, only what feels right.
Choose odd numbers
Three, five or seven charms look most balanced on a chain or bracelet.
Let them cascade
Place the largest charm at the bottom and the smallest at the top.
Move them around
Every charm has a detachable clasp, so it can travel from necklace to bracelet to hoop.
Bespoke
A Meaning of Your Own
Sometimes the meaning is so personal that only a bespoke charm will do. A family pet, a favourite place, a private joke. Our bespoke team can turn it into a charm made for you alone.
For a gift, The Ultimate Gift lets someone you love design their own charm with us. And if you prefer to start with something ready to wear, many of our charms can be engraved with initials, a date or a few words.
Your questions
Charm Meaning FAQs
What are the five Annoushka charm meanings?
Love, luck, protection, guidance and journey. Every Annoushka charm falls into one of the five.
Which charms bring good luck?
Our luck charms include the Touch Wood Heart, the Mythology Clover and the Mythology Ladybird.
What does an evil eye charm mean?
The evil eye is one of our protection charms, worn to watch over you and the people you love.
What does a North Star charm mean?
The North Star is one of our guidance charms, alongside the Spinning Compass.
Can I wear charms with different meanings together?
Yes. Mix love, luck, protection, guidance and journey however you like. Odd numbers, like three or five, look most balanced.
Can I create a charm with my own meaning?
Yes. Our bespoke team can design a charm around your own story, and The Ultimate Gift lets someone you love design theirs.
Love, luck, protection, guidance, journey.
Find the meaning that speaks to you, and keep it close.
