Annoushka Ducas, who is founder and creative director of her own-name jewellery brand, grew up in London and
studied
French Language and Civilization at the Sorbonne. From Paris, she moved to Hong Kong in the late Eighties
and began to
work with local artisans designing jewellery for herself. Three decades on, she continues this process with
Annoushka.
“It
is very personal — I design what I like to wear,” explains Annoushka. “jewellery should work hard for you, if
I can’t wear
something in three different ways, I’m not interested!” I’m also fascinated by the memory that jewellery holds
and our
emotional connection with it – I want my jewellery to make people smile, to tell a story and be enjoyed long
after I have
left the planet”.
While other jewellery brands seem to be about refining the same old ideas or
chasing passing
trends,
Annoushka is always on a restless hunt for the new and unexpected. A compulsive traveller and collector,
Annoushka
trawls the world to discover extraordinary stones as well as innovative design techniques.
Maintaining a
studio on-site
at her boutique in Chelsea, London, means Annoushka can channel her energy into trying new things and
pushing boundaries
- that type of creativity is something you can always expect from Annoushka, again and again.
Annoushka Ducas, who is founder and creative director of her own-name jewellery brand, grew up in London and
studied
French Language and Civilization at the Sorbonne. From Paris, she moved to Hong Kong in the late Eighties
and began to
work with local artisans designing jewellery for herself. Three decades on, she continues this process with
Annoushka.
“It
is very personal — I design what I like to wear,” explains Annoushka. “jewellery should work hard for you, if
I can’t wear
something in three different ways, I’m not interested!” I’m also fascinated by the memory that jewellery holds
and our
emotional connection with it – I want my jewellery to make people smile, to tell a story and be enjoyed long
after I have
left the planet”.
While other jewellery brands seem to be about refining the same old ideas or
chasing passing
trends,
Annoushka is always on a restless hunt for the new and unexpected. A compulsive traveller and collector,
Annoushka
trawls the world to discover extraordinary stones as well as innovative design techniques.
DESIGN
CREATIVITY
It’s Annoushka’s restless hunt for the new and unexpected that defines the Annoushka aesthetic. It’s the
reason an
Annoushka piece will spin or open unexpectedly and why we have a collection that translates Nick Cave
song
lyrics into
charms - It’s out of-the-box, “why not” design.
Her flair for interpreting colour, her ability
to
render
texture, or
lend movement and mood to jewellery is a result of her spending over 30 years working alongside master
craftsmen plying
age-old and innovative techniques at the jewellery bench.
Annoushka’s studio at her Chelsea,
London
boutique
is brimming
with inspirational found objects, candid photographs and artwork.
Travel, nature, foraging at
antique
markets,
contemporary art, fashion, ancient jewellery, her daughters, Chloé and Marina, her loyal French bulldogs,
are
among the
weird and wonderful sources prompting inspiring Annoushka designs.
DESIGN
CREATIVITY
It’s Annoushka’s restless hunt for the new and unexpected that defines the Annoushka aesthetic. It’s the
reason an
Annoushka piece will spin or open unexpectedly and why we have a collection that translates Nick Cave song
lyrics into
charms - It’s out of-the-box, “why not” design.
Her flair for interpreting colour, her ability to
render
texture, or
lend movement and mood to jewellery is a result of her spending over 30 years working alongside master
craftsmen plying
age-old and innovative techniques at the jewellery bench.
Annoushka’s studio at her Chelsea, London
boutique
is brimming
with inspirational found objects, candid photographs and artwork.
Travel, nature, foraging at
antique
markets,
contemporary art, fashion, ancient jewellery , her daughters, Chloé and Marina, her loyal French bulldogs, are
among the
weird and wonderful sources prompting inspiring Annoushka designs.
THE QUEEN OF
CHARMS
Whatever name we give to these delicate pieces of jewellery; pendants, talismans, amulets, medallions,
their
allure is as
strong today as it was for her ancient spellbound ancestors.
Annoushka can trace her charm
anthology back to
childhood,
when her mother would gift her a small trinket or memento from her travels. These cherished gifts would
develop into an
eclectic collection of miniatures and inspire a design career spanning 30 years and two jewellery brands.
Annoushka has
continued to unravel this fascination, designing close to 500 different charms, including limited
edition
designs to
mark the Platinum Jubilee and Coronation of King Charles III.
THE QUEEN OF
CHARMS
Whatever name we give to these delicate pieces of jewellery; pendants, talismans, amulets, medallions,
their
allure is as
strong today as it was for her ancient spellbound ancestors. Annoushka can trace her charm
anthology back to
childhood,
when her mother would gift her a small trinket or memento from her travels. These cherished gifts would
develop into an
eclectic collection of miniatures and inspire a design career spanning 30 years and two jewellery brands.
Annoushka has
continued to unravel this fascination, designing close to 500 different charms, including limited
edition
designs to
mark the Platinum Jubilee and Coronation of King Charles III.
