my life in seven charms
Work alongside Annoushka and design your 18ct gold biography in a series of entirely unique charms.
“I love the idea
of unlocking
a life,
really significant
and then
distilling them
into a tiny
which is
wearable but also
to be cherished
by generations to
18ct Gold
My Life In Seven Charms is the very first entirely commissionable experience from Annoushka. Clients will work alongside Annoushka herself to reimagine memories, stories, places, loved ones, cherished objects and more and distil them into a series of entirely unique and personal 18ct gold charms.
  • peapod This perfectly formed Diamond and Tsavorite encrusted pod, securely envelops four Freshwater Pearls representing Annoushka’s four children. The peapod is a symbol of new life and new beginnings; a beacon of hope for greater things to come.

  • Sex on Legs Annoushka chose a tongue in cheek design to represent her husband John, who she has been married to for 30 years. Playing on the expression “Sex On Legs”, this is an ode to their shared humour and his favourite brogues.

  • Fish skeleton The beginning of Annoushka’s career as a jeweller, was designing a pair of fish cufflinks for her Mother to give as gifts when she ran a fish supply business. This articulated fish skeleton is a reminder of this connection to her mother and a life before design.

  • gondola Skiing is a huge part of Annoushka’s family’s life, she chose to celebrate this with an 18ct Gold and pave set Ruby gondola, complete with a tiny pair of 18ct White Gold skis and double doors which open—an ode to a traditional wooden example in Megeve France.

  • Paw Annoushka is obsessed with her French Bulldogs Lenny and Stanley and has a particular soft spot for their paws. This little paw print is in blackened 18ct Gold and set with tiny White Diamonds, while the reverse is polished, allowing her to engrave a personal message.

  • globe Annoushka’s love of travel stems from adventures with her Mother when she was little—represented here by an 18ct Yellow Gold and Rhodium plated spinning globe, set with two Rubies to mark London, her home for many years and Hong Kong where she met her husband John.

  • Yellow submarine The Beatles’ ‘Yellow Submarine’ is the first song Annoushka remembers dancing to with her late Mother. This submarine in 18ct Yellow Gold is set with natural Yellow Diamonds, a proper spinning propeller and rose-cut Diamond windows. It also doubles as a locket to hide a little note or photo.

Each Life In Seven Charms commission is presented in a beautifully bound and personalised jewellery box.
Designed like a book, it opens to reveal suede-lined compartments which house the individual precious charms. These charms are designed as a collection; however, they can be worn individually; playfully clipping on and off your choice of bracelet or necklace.
Emotive Scrapbook
Also within your jewellery box, you’ll find an emotive scrapbook, filled with the tokens and inspiration behind each charm—altogether, a truly precious heirloom.
“The presentation was such a gorgeous experience—I think the book box was lovely and honestly the scrapbook is from the realm of dreams”

A Happy Client
the podcast, THE MY life in seven charms
My Life In Seven Charms podcast is a engaging and personal new series that will tease out key moments from the life of each guest so that it can then be re-imagined as a series of charms. At the end of each podcast, the guest will be asked to choose from the seven charms the one that best encapsulates their life and the story they would want to pass on to future generations.

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