Peony Lim is one of THE original influencers. During her time studying Fashion Promotion and then Art History at the Courtauld Institute, she created a blog that changed not only her life but the way in which we are all influenced by tastemakers. It is so familiar now that it is easy to forget what life was like without them. Peony was there, at the forefront. Having written her first blog in 2010 and only a month later securing her first contract, Peony has gone on to create content for some of the world’s leading luxury brands including Chanel and Hermès. Through a life designed as charms, I find out more about the person who was at the forefront of content creation and learn more about how this world really works.