Each Hoopla creature can be worn as an earring, necklace or bracelet — here our little Snail Hoopla is held on an 18ct rose and black gold Hoopla chain, with two clasps to adjust for the perfect fit.


Choker, Princess, Matinee, Opera, Rope or Lariat — the unique Hoopla chain can be worn at any length to make the perfect necklace.

Hoopla is the first of my collections to celebrate the beauty of three shades of gold within a single piece”


Will Nature Make a Man of Me Yet?

A Frost French Film, in collaboration with Annoushka

An exciting collaboration between Annoushka and the founders of Frost French, Sadie Frost and Jemima French, the short film “Will Nature Make a Man of Me Yet?” is a celebration of female empowerment. The film debuts Frost French’s Capsule collection and Annoushka’s new Hoopla collection in which the jewellery is worn by renowned strong and dominant fashion, film and music stars. Embodying empowerment, these women tie the underlying forces of both brands.

Esme Drummond

Wears a matching pair of
Hoopla bracelets.

Remy Bennett

Wears a single unadorned
Hoopla earring.

Edie Langley

Wears a pair of simple
Hoopla earrings

Iris Law

Wears a Spider Hoopla paired
with a Bee Hoopla choker.

The beauty is in the detail...

The perfection of nature never ceases to amaze me. Its incomparable beauty and infinite combinations of form, colour and pattern are continually inspiring. For Hoopla, Capturing the beauty, delicacy and character of each creature was key from start to finish.

All of the pieces within the collection are made in 18ct rose, black and yellow gold. The combination of complimentary colours combined with richly detailed form and texture creates drama and diversity within every piece. I wanted to create something that was tactile, warm and versatile, jewellery that becomes so much a part of you it almost feels like an old friend.

Every textured detail in each hoop and creature was sculpted in wax by hand. These miniature works of art were then cast in 18ct gold, set with diamonds and hand painted with rhodium to bring them to life. Every piece tells a story.

Annoushka Ducas

Annoushka Ducas

“For Hoopla, Capturing the beauty, delicacy and character of each creature was key from start to finish.”

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