ANNOUSHKA & GIVE A FUTURE

To celebrate International Women’s Day this year, we are pledging 10% of sales from the 1-8 March to Give a Future.

Annoushka travelled to Addis Ababa in Ethiopia and was touched by the stories of families who could no longer support their children. Through no fault of their own, these children would often end up in orphanages, estranged from their families and lost to their mothers.

This experience prompted Annoushka to give something back by empowering mothers to be able to provide for their children through the charity Give A Future. “Ethiopia is a rapidly emerging economy but is still plagued by poverty. In Africa’s political capital, Addis Ababa, Give A Future change the lives of thousands of women and children,” states Annoushka.

Give A Future is a non-profit fund that was launched 10 years ago by founder Stephanie Ferrario which invests in children, youth, women and artisans in Addis Ababa. Annoushka specifically supports the micro-finance programme which provides business training, small loans and practical support, giving women a chance to support themselves and their families. As little as £35 a year can raise these families out of poverty.

“These women are truly extraordinary; they are courageous, loving and determined. For every woman we support, five other family members benefit.”
Annoushka Duscas MBE

The Annoushka COOP, which was set up at the end of 2014, ran for 3 years with a team of five running it. They promoted micro-finance in the communities around Addis Ababa and actively recruited over 1000 women. To this day, it is still very active and is now running smoothly and independently. This COOP has been independent for the past 2 years and costs £3500 per year to keep it running, with two women employed to run it and with an office in Shiromeda.

Out of the 1200 women that have gone through this programme, 240 are currently active and the rest now run successful businesses supporting their families.

Meet thE
extraordinary women

The Annoushka COOP, which was set up at the end of 2014, ran for 3 years with a team of five running it. They promoted micro-finance in the communities around Addis Ababa and actively recruited over 1000 women. To this day, it is still very active and is now running smoothly and independently. This COOP has been independent for the past 2 years and costs £3500 per year to keep it running, with two women employed to run it and with an office in Shiromeda.

Out of the 1200 women that have gone through this programme, 240 are currently active and the rest now run successful businesses supporting their families.

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