Annoushka Annoushka Annoushka
Design your own charm
Annoushka Ducas has a lifelong love affair with the charm, from a childhood hoarding pint sized miniatures, to a career finessing 18ct Gold treasures, her collectable designs are indefinitely woven with a sense of protection and magic and a tactile reminder of nature's bounty.

As an intuitive and self-taught designer for some 30 years, Annoushka has always used her own personal interpretations to mirror the world around her. Whether the intent is to charge us emotionally, inspire protection or lift our spirits, her charms have a way of making you smile!

At times like these when we instinctively seek lightness, hope, humour and strength, small gestures and personal talismans carried with us, or worn on the skin, have the power to inspire inner strength—so we invite you, to design your own “Charm Of Hope”!
the inspiration
Annoushka Annoushka Annoushka
the prize
The WINNER of the competition will have an opportunity to work with Annoushka and her design team to create their bespoke charm and the 3 runners-up will each receive a £200 voucher to spend online.

The winner will be announced on the 22 May 2020—good luck!!
how to enter
  • Save and print the template below. Don’t worry if you don’t have a printer, you can use anything.
  • Sketch, scribble, paint or mould—the medium and means is up to you.
  • Share your design and its personal meaning using the hashtag #CharmOfHope on Instagram and tag @annoushkajewellery or email your entry to

Download Template

Terms and Conditions

These terms and conditions together with any specific instructions on the Annoushka website (the “Website”) are the competition rules (the “Rules”) and apply to the Annoushka Charm of Hope competition (the “Competition”).

The Competition is organized by Annoushka Limited , a company incorporated under the laws of England & Wales whose registered office is at 16 Charles II Street London SW1Y 4NW

The Competition commences on 9 th April , 2020 and will end on 22 nd May 2020.

Annoushka may, at its sole discretion, apply, interpret, terminate, alter, limit, suspend or modify the Competition, and/or its rules, regulations or benefits at any time, without notice. Any changes will be posted either within these terms and conditions or on the Website. The most recent terms and conditions will always be posted on the Website. Any participant who refuses to accept the modifications to the terms and conditions must cease to take part in the Competition.

Qualifying entrants

The Competition is open to any person aged 18 or over (individually a “Entrant’’ and collectively the “Entrants”).Whilst we are encouraging parents to get their children involved in this activity and even to create a design the Entrant shall in this case be the parent of the child

Employees, officers, directors, agents and representatives of Annoushka or close relatives thereto (husband/wife, mother, father, brothers, sisters, sons, daughters or partners living in the same household) are not eligible to enter the Competition.

Residents in a country or jurisdiction where the competition may breach any law or regulation are not entitled to enter the competition. Where this applies, Annoushka’s invitation to enter the Competition in such country and/or jurisdiction is withdrawn.

Annoushka reserves the right to verify the eligibility of all Entrants and disqualify any Entrant if Annoushka has reasonable grounds to believe the Entrant has breached any of the Rules or acts in a way that could harm the name and reputation of Annoushka.

Under no circumstances shall the Entrants be considered as employees, agents or associates of Annoushka and participation in the Competition does not grant the Entrants the right to act in the name of or on behalf of Annoushka.

Competition entries

To participate in the Competition, Entrants must submit a design via Instagram using the hashtag #CharmOfHope and tagging @annoushkajewellery or emailing to the designated Annoushka email address

Entrants submitting their design via Instagram must make sure their profile is on public to ensure Annoushka has visibility of their entry.

Entrants are encouraged to print out the paper template on Instagram and design on the paper template before submitting the entry. However Entrants can create a design in any media including digital design.

Entrants may make multiple applications which should be completed in English.Applications that are incomplete, submitted late or that contains false or misleading information will not be admitted in the Competition. Annoushka has no obligation to inform Entrants whose applications are inadmissible about this.

To participate in the Competition, the Entrants must be fluent in written and spoken English.


The Competition is a game of skill and chance plays no part in the selection of the winners.

Entries will be judged on the Entrant’s creativity and innovation, the element of surprise and delight.and the ability to manufacture the design.

There will be one winner (‘’Winner’’) and 3 runners-up (“Runners-up”) chosen by Annoushka Ducas MBE , the Founder of Annoushka(the “Judge”). In the event of any dispute regarding the Rules or the results and all other matters relating to the Competition, the decisions are final and no appeal shall be admitted nor shall any correspondence be entered into.


The prize is the chance to work with Annoushka Ducas MBE and her design team at Annoushka’s studio to create and realise the Winner’s bespoke charm in such materials as Annoushka shall determine. If the winner lives far from the studio the design session can be held on Zoom.

The prize is strictly personal and may not be transferred to, assign to or used by a third party.

Prizes are awarded at Annoushka’s discretion and no prizes will be awarded as a result of improper actions by or on behalf of any Entrant. Where entries are being judged on creative or artistic merit or other subjective criteria, Annoushka reserves the right not to select a winner, and or to remove or amend selection criteria and or the structure and operation of the Competition if entries are not of the requisite standard.

Annoushka reserves the right to inform the Winner personally and the Winner and the Entrants undertake to keep this information confidential until the official public announcement by Annoushka.

Intellectual Property Rights and Use of Entries

For the purpose of judging the Competition, Entrants grant to Annoushka a perpetual, irrevocable, non-exclusive, transferable, sub-licensable, royalty-free worldwide license to any content covered by intellectual property rights, including but not limited to documents,sketches, artworks, photographs, likeness, illustrations, films, edits and audio recordings submitted to the Competition.  Under this license, Annoushka is authorized to use all or part of the content, by any means and as often as Annoushka deems necessary.

The Entrants guarantee that they hold all intellectual property rights to the content in the entries and have the right to grant the above mentioned license to Annoushka.

The Entrants guarantee that the content in the entries does not infringe any third party rights and that it is not  subject to any third party claims or actions of infringement or invalidity.  Annoushka reserves the right to remove any entries based on suspicion of copyright infringement.

Photographs and films shot by Annoushka including but not limited to the Entrants and their designs shall be the property of Annoushka.  Annoushka shall have the right to alter the photographs and films at its sole discretion.  Annoushka shall have the right to use full names and likeness of the Entrants. Annoushka shall have the right to publicize the photographs and films in all media without prior approval by the Entrants.

By entering the Competition and accepting the Rules, the Entrants agree that Annoushka may use its personal details for the purpose of conducting the Competition.

Limitation of Liability

Annoushka will not be liable for any loss or damages arising from entering the Competition or in any other way relating to the Competition, except for any liability which cannot be excluded by law.

Annoushka cannot be held responsible for any cost associated  with winning the prize, else than what is specified in the Rules. If costs such as taxes or loss of income would arise as a result of winning the Competition, they shall be covered by the Winner.

Governing law and Dispute Resolution

The Competition and the Rules will be governed by the laws of England and Wales and any disputes will be subject to the exclusive courts of England & Wales.  Entrants accessing the Competition outside of England & Wales will be responsible for compliance with all local laws.

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