MATERIALS & VALUES
CELEBRATING COLOURED GEMSTONES
There are 200 coloured gemstones available in the world. Read more about the source and supply of our coloured gemstones.

Gemstones are various minerals highly prized for beauty, durability, and rarity, as well as a few non crystalline materials of organic origin such as pearl, red coral, and amber, which are also classified as gemstones.

The appeal of gemstones lies mainly in their beauty, with most people seeking brilliance, clearness, and richness of colour. Natural gemstones have individual characteristics that give them personality, adding to the sense of emotional connection with a piece of jewellery.
“Gems are rarely perfect, their beauty comes in depth of colour and the value we place on them.”
The coloured gemstone industry is highly complex, differing greatly from the diamond or gold sectors as it is much more informal. At present there is no ‘Kimberley Process’ for coloured stones and no established bodies that trace the gemstone supply chain from mine to market

As there are no established accreditation bodies to vouch for this traceability, there is an element of trust involved in choosing gemstone suppliers. Our founder has enjoyed 30 years in the industry and the Annoushka stone supply chain is well established. We have built strong relationships which allow us to have a better understanding and visibility as to the origins of our stones. We also have an ongoing partnership with the pearl farmers in a single artisanal farm within the Ilo Ilo province in the Philippines. By purchasing direct from the farm, we exclude numerous middlemen and secure a fairer market value for the farmers.
“When I’m working with a gem, there is nothing more satisfying than seeing the material in its original habitat.”
As part of our continued commitment to sustainability, we are working to further improve our supply chain by partnering with trusted suppliers who share our commitment and ethical values.
GOLDEN PEARLS
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ANNOUSHKA X AUSTY LEE
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